With time to spare Ogilvy & Mather triples the number of Gold Lions it won in 2010
- As Ogilvy celebrates its founder’s centennial it sets personal best in Cannes Lions Golds -
Cannes, France, June 23, 2011 — Ogilvy & Mather has tripled the number of Cannes Lions Golds it received in 2010, being awarded 10 so far. With two days and four more categories to go, it looks set to achieve a personal best in Lions Golds in the same year that it celebrates its inspirational founder, David Ogilvy’s centennial.
Ogilvy & Mather scooped13 Lions in the Press and Design categories: 3 Gold, 2 Silver, and 8 Bronze, as well as 37 Finalists, on the third day of the 58th Cannes Lions International Festival of Creativity, 2011.
In 2010, Ogilvy won a grand total 57 Lions: 3 Gold, 18 Silver, 36 Bronze. It is currently just 3 Lions away from beating last year’s overall Lions result and winning more awards than any other year.
Ogilvy creative highlights from day three include ‘ Chemical Reaction’ by Ogilvy & Mather Japan for client Shu’s Production, which won Gold in the Design category. The brief was to develop a unique envelope that reflected who Shu’s Production are in a unique way: a never-seen-before tool that couldn’t be imitated. The result was an innovative design utilising 4-colour offset printing and foil soldered through heat, rendered on rough tant paper, to combine deep, vivid colours and lustre with extraordinary texture. The two facets created a collision of colours and textures, contributing to a halation effect which expresses ‘chemical reaction.’ The ground-breaking design innovation resulted in increased inquiries on new assignments for Shu’s Production.
Another creative highlight was the ‘Quick Draw Wins’ campaign by Ogilvy Malaysia for client Mattel Pictionary, which won Gold in the Press category. The campaign aimed to drive sales of the much loved Mattel board game in which players draw images for team mates to guess what they are. The campaign comprised three print executions which featured beautiful, immaculately detailed sketches of a wrestler, a fighter jet and a T-Rex. Each has a speech bubble containing the headline ‘Quick Draw Wins’.
Other award highlights from the night include a Lions Gold in the Design category for ‘Spit’ created for the Public Health Bureau of Fengxian, by Ogilvy Shanghai, while Ogilvy & Mather Mumbai won a Lions Silver in the Press category for three pieces of exquisite illustration for Mentos Sour Marbles: ‘Guillotine’, ‘Snake’, and ‘Gun’.
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, commented: “We’re thrilled by how celebrated our work is at Cannes Lions thus far. The festival is a landmark event in the industry calendar and it’s great to be recognised by our peers.”
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival.
Full information about the 2011 Awards, winners and full credits can be found at: www.canneslions.com
Ogilvy & Mather is one of the largest marketing communications companies in the world with 450 offices in 120 countries worldwide. It is also the number one agency in terms of global effectiveness awards.
- ENDS -
For more information, contact:
Sarah Owen at Pumpkin:
T: 07958 202 990 E: [email protected]
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing.
Ogilvy & Mather services Fortune Global 500 companies as well as local businesses. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.
Facts & Figures
18,000 Total employees across the world
120 countries
450 offices
More than 50 languages
Ogilvy Worldwide is a $2 billion company
The number one agency in terms of global effectiveness awards
The number one agency in three out of the four BRIC countries: Brazil, China and India
Ogilvy & Mather Firsts and Onlys:
· First ad agency to go public on both the New York and London Stock Exchanges (1968).
· First agency network in the world to establish an interactive capability, the Interactive Marketing Group, forerunner to OgilvyInteractive (1983).
· First western ad agency to officially open in the Soviet Union (1989).
· First agency to win two Grand Prix awards (Cyber and Film) at Cannes for the same campaign – Dove Evolution (2007).
· Only global agency to have had two consecutive female chairmen/ceos (Charlotte Beers and Shelly Lazarus).
Cannes 2010 Creative Awards:
· 57 Lions in total
· 3 Gold
· 18 Silver
· 36 Bronze
· 182 Finalists
About the 58th Cannes Lions International Festival of Creativity
The International Festival of Creativity, 19-25 June 2011, Cannes, France, is also known as Cannes Lions. It is the world’s leading celebration of creativity in communications. As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 9,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
