WPP Invests in Digital Contents Studio

WPP invests in next generation digital content studio Indigenous Media, founded by acclaimed film makers Jon Avnet, Rodrigo Garcia and Jake Avnet

WPP, the world’s leading communications services group, has made a strategic investment in Indigenous Media LLC, a new digital studio that produces high-quality scripted content and develops channel brands for content distribution, founded by award-winning film makers Jon Avnet, Rodrigo Garcia and Jake Avnet.

WPP is taking a significant minority stake in Indigenous Media along with ITV, the UK’s largest commercial broadcast network. WPP and ITV will contribute advertising and distribution expertise, allowing Indigenous Media to focus on creating content that will attract brand sponsorships, and global distribution on multiple platforms. Other investors include Advancit Capital and individuals including Steven Tisch, Michael Price and Dr. Aaron Stern. Indigenous Media is based in Los Angeles.