Xperia™ Neo by Sony Ericsson Hits UAE Market

First Greenheart Smartphone Offers Best of Communication Entertainment

Dubai-UAE: 20 July, 2011 – Sony Ericsson today announced the regional launch of Xperia™ neo, the first GreenHeart™ smartphone from the Xperia range featuring the best of Sony technology.

Taking into consideration green innovations that reduce the impact of phones without compromising on quality, Xperia™ neo is built on the stunning design language that Sony Ericsson is reputed for. The smartphone boasts a unique shape that not only looks good but is ergonomically designed to fit perfectly in the user’s hand, especially when taking pictures.

Xperia™ neo is equipped with 8.1 mega-pixel camera that boasts Sony’s award-winning Exmor R™ for mobile sensor. The CMOS sensor allows the capture of high-quality, bright pictures and HD video recording even in poor light conditions, which can be shared on an HD TV via the built in HDMI-connector. It can also be viewed on the 3.7″ screen featuring Reality Display with Mobile BRAVIA® Engine that delivers exceptional visual brilliance and a crystal clear image to enhance the overall entertainment experience on Xperia™ neo.

Izzat Kittaneh, Business Marketing Manager, Sony Ericsson, Middle East, said: “Sony Ericsson remains committed to catering to the eclectic preferences and needs of consumers in the market. With our recently launched range of Xperia smartphone, we seek to offer a unique communication and entertainment experience that gratifies our consumers’ well-informed choices.

“Xperia neo’s availability in this market is in line with our strategy to ensure that the Middle East remains among the primary regions to receive and experience all the latest products launched by Sony Ericsson.”

Xperia™ neo runs on the latest Android 2.3 Gingerbread platform that gives users access to over 200,000 applications for an augmented communication experience. ‘Facebook inside Xperia’, a unique application that allows instant communication and advanced social media experience, is also included.

Available at leading electronic stores throughout the UAE at a price of AED1,799, Xperia™ neo comes in blue gradient, silver and red colour.

About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.

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