Zay El Amar, the region’s first online beauty talk show that has successfully created common ground between talented Arab women and beauty, celebrates one successful year of offering online beauty to the region’s women.
Zay El Amar, which has teamed up with international beauty pioneer and expert, Lancôme, provides inspiring beauty content through the eyes and experiences of key Arab spokespersons.
Juana Oustwani, Group Product Manager Lancôme at L’Oréal Middle East commented, “Our collaboration with Zay El Amar demonstrates our continuing strive to become pioneers in the beauty world. Fusing successful personalities and beauty, the show puts beauty in perspective and underlines the power and significance of teaming beauty and success together. With Lancôme the women of the region are empowered through beauty and education.”
The show’s main purpose is to allow guests to share their rich experiences, inspirations and beauty secrets, using an unconventional and innovative platform.
The program has hosted industry leaders in Beauty, Fashion and TV to include renowned beauty bloggers, make-up artists, fashion designers, TV presenters, and artists. Previous guests on the show: Huda Kattan, Tamara Al Gabbani, Alia Al Shamsi, Sumayyah Al Suwaidi, Tala Samman, Sarah Baydoun, Zoubaida Yaacoub and Nahla Al Fahad.
The show has enjoyed a very healthy following of females across the region who look to the show for tips, advice and inspiration.
About Yasmina
Yasmina.com, Diwanee digital property, is a female lifestyle, beauty & fashion portal. Yasmina.com aims to be the home for modern Arab women who are passionate about fashion and beauty, interested in celebrity news, music, movies, TV shows and lifestyle topics, and looking for greater interaction and a sense of community.
If you’d like more information please call Mélanie Euverte at or e-mail Melanie at [email protected]
More about the guests
Tamara Al Gabbani is an Emirati fashion designer, TV presenter, model and actress. Her incredible ability to juggle between her various talents made her a really famous social figure.
Nahla Al Fahad is an Emirati Director and considered to be the first and only female in her field in the GCC. She is well known for her unique artistic style and abstinence from the exploitation of women bodies in media.
Alia Al Shamsi is the first female Emirati photographer. Shamsi lives currently in Dubai and is working on several independent projects and archiving.
Sumayyah Al Suwaidi is an Emirati artist who bounces between Digital Art and Fashion designing. She is mostly known for her unique Abayas designs, entitled “Seen”.
Sarah Baydoun is the proud co-owner of the famous brand “Sarah’s Bag”. Huda Kattan is an Iraqi beauty specialist and a famous make-up artist. She also runs her blog “Hudabeauty” which gives Arab women beauty tips on a daily basis.
Tala Samman is one of the most famous fashion blogger in the Arab region. Constantly updating her blog “myfashdiary”, she managed to become an expert and a true fashionista followed by millions of Arab women.
Zeina Sultani is a well-known fashion designer who lives between Dubai and Paris. She runs her own fashion brand “Le Monde d’Ines”, designing ready to wear clothes and ballerinas.
Zubaida Yaqoub is an Iraqi well-known fashion blogger who lives and studies dental medicine in Dubai. Her own blog “ButterHotShoes” reflects mostly her obsession in fashion trends and mostly shoes.
