The greenest campaign ever, I’ve always felt bad for picking up a leaflet or a brochure because probably it will wind up in trash soon, but this WWF idea of recycling the leaflet is just green and smart! Advertising Agency: Akcio360, Budapest, Hungary Production: Umbrella

Here is a cool 3D mapping done by Ariel in Dubai, not sure if the visuals were clearer in the actual show but it’s good: Ariel – the largest laundry detergent brand across Europe, the Middle East, Africa, and Asia – conducted the “World’s Deepest Cleaning Test” in...

Such a smart idea, annoying to the promoters though With 188kW of power, the Volkswagen’s Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force....

This campaign reminds me with the Mercedes-Benz Sprinter Online Guerrilla campaign, this time it was for an automotive supplement in South Africa called Drive Times, the idea was to circulate fake car sales ads, each leads to a made-up character that would answer people’s questions about the cars,...

To promote Radio Maximum, the only rock radiostation in Ekaterinburg – the capital of rock music in Russia, the agency sprayed different rock messages using graffiti on billboards around town to communicate that rock is still alive, cool! Advertising Agency: Red Pepper, Ekaterinburg, Russia Creative...

This is a powerful way to deliver a message, but I’m not sure how effective it’s going to be, at the end of the day smokers know that they are committing a slow suicide yet they do it. Advertising Agency: Mediaplus, Munich, Germany Creative Director / Art Director: Ekki Frenkler Copywriter:...

That’s a really cool augmented reality project, it good to see this technology maturing and becoming a marketing tool, so instead of just showing a pretty car when placing the ad in front of the camera, people can actually play the game using the ad, the ad was created for the Volkswagen Scirocco...

Brief: The 3 different types of parmesan cheese needed packaging, which is easy to handle at meals and also lists portioning suggestions as a bonus. With the built-in grating function you can sprinkle delicious, appetizing flakes of parmesan cheese on your meal. Brief from the client: Develop packaging...

To raise awareness about people’s cruelty against animales, People For The Ethical Treatment Of Animals placed these outdoor ads that feature shoes and belts along with barcodes, asking people to download an app and scan these barcodes to get more details, but instad they would play a video showing...

Ogilvy Auckland’s objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam...

This is a very cool project from Turkey, to push the public to register in English language courses the agency introduced a subtitled tourist, an LED screen was attached to the girl showing real-time translation to what she says in English into Turkish, then she would hand out a brochure about Inlingua...

“What would you say if a giant purple mailbox started talking to you?” I like this ambient idea to promote Yahoo! Mail, a giant purple mailbox was placed on one of New York’s street and it started to talk to people passing by, and eventually deliver a special mail to them that contains...

This is an awesome campaign by Leo Burnett Beirut, the idea was to create awareness around the counterfeit products in Lebanon and drive some attention to the call center where people can report fake products. The campaign, which was done for the BPG (Brand Protection Group), won a Silver Lions Award...

LOUD is a new fragrance that is inspired by music, which makes sense to launch with a musical campaign, and that’s what The Hours Entertainment Agency did, they created a customized online radio station, tied up with a band and packaged the product with a music-inspired packages, watch the video...

This is a good implementation by JWT New York to create awareness about political prisoners in Burma, asking people to grab a pen and sign a petition, taking a pen actually breaks the bars that forms the prison, cool execution. Advertising Agency: JWT, New York, USA Chief Creative Officers: Harvey Marco,...