Here is a really cool Augmented Reality project featuring a 3D globe with 2 satellites orbiting around it on the cover of the Hungarian PC World Magazine. The project was done by Hungarian Augmented Reality Creative and Development Agency ARworks.

Here is an interesting use of Augmented Reality for the holidays, you can use your mobile or tablet to view giant easter eggs and bunnies in different cities around the world. Happy Easter everyone! Giant Easter Bunnies Invaded the Earth – ARworks’ new interesting Augmented Reality project...

Here is an amazing augmented reality app by Total Immersion, the app is more like a magic mirror where you can have fun, but also a good idea to do branding and earn some user engagement

Here is a new campaign that augments reality using an iPhone, after the VW Print Ad Test Drive and 13th Street Witness Campaign, the campaign combines a TV commercial with an iPhone app to communicate a new house insurance scheme from AXA. The insurance brand presented a similar project in the past with...

To launch NBC’s 13th Street TV Channel in Germany, fans had the chance to live a thrilling crime drama using their iPhones, thanks to the miracle of Augmented Reality. Berlin-based ad agency Jung von Matt/Spree introduced The Witness, the first movie in the outernet where fans could actually...

To augmente the reality or not to augmente the reality, that is question, oh wait, if the results can be as brilliant as this totally new concept, then definitely you should go Augmented Reality! Check out this innovative AR/Print ad by Volkswagen! Advertising Agency: TRY & APT, Oslo, Norway Creative...

This message is intended to be a wake-up call for the marketing community to up their game to match the new market circumstances when the new generation is out there influencing the whole marketing and branding process. “We Are The Future” is a reflection on how the next generation will engage...

metaio’s developers and the renowned German Magician Simon Pierro have teamed up to create this extraordinary mixture of classic magical skills and real-time visualization technology, but what is real and what is an illusion?

In an imaginary city where the wildest ideas come to reality, Batelco takes us into an astonishing journey through a Hollywood-style experience. Infinity, is an ambitious project by Batelco to launch its new brand positioning “Bringing Ideas to Life”, I don’t remember seeing such an amazing...

Such an amazing implementation for Augmented Reality, AXA is an insurance company that pioneered iPhone apps area among its competitors with an app that gives people some basics when they have car accidents, the awesome part is how they launched it, watch how this print ad becomes a video clip with...

Saudi Telco had this augmented reality show in GITEX Riyadh earlier this year, they introduced their IP TV service, quite an amazing presentation. I’m not sure if anyone has presented the augmented reality concept in this region, but I believe it can change the way marketers are running their...

I’m such a huge fan of the augmented reality, here are two projects developed by Total Immersion for Sony Ericsson and Pringles, the theme is football, obviously, since it’s the world cup.

Here is an awesome promotion using the concept of augmented reality, this outdoor campaign was created by TAB Worldmedia in Amsterdam, The Netherlands, as far as I know it’s not the first outdoor augmented campaign, but it’s really amazing! To announce the premiere of the latest box office...

Although I don’t have iPhone, I find it one of the best phones ever been out there for people to use, the applications that can be used on it are just adding to its brilliance, like this one, the augmented driving app from imaginyze, for only $2.99 you can have all the fun you can have behind a...

I’m such a huge fan of the Augmented Reality, it’s an amazing tool to do a promotion, he is a really awesome one to promote the movie Coraline. This project was done by Total Immersion in the U.S. between December 2008 and January 2009, and as Myles Peyton mentioned in his presentation it...