check in a place, update your Facebook or Twitter or get some goodies from Burger King it’s a smart way to use social media even if it costs the brand for each update, still a good and cheap way to promote yourself! Advertising Agency: Miami Ad School Europe, Hamburg, Germany Creative Director:...

This is a cool way to use twitter, but I don’t think it really worked, I mean the account has less than 400 followers on twitter, but the idea is really cool, Tok&Stok is a furniture brand that is a bit like IKEA, easy to assemble, so they turned the twitter account into a manual. Advertising...

This is one of the very best advertising campaigns using Twitter, Turkcell was launching new smart phones bundled with mobile internet and wanted to create awareness among the heavy internet users, and so they created a first of it’s kind live competition that took place on Twitter. Mobile phones were...

This is a very cool execution from TBWA\RAAD Dubai to communicate the smartness of Nissan Micra when it comes to space: From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality,...

Mercedes Benz Middle East is launching an exciting twitter competition, the competition is based around the hashtag #MBME and the prize is a brand new Mercedes-Benz C-Class for a month, all you need to do is to tweet you should spend 30 days this summer in this car. Tweets will be judged based on quality,...

Here is an excellent way to use twitter hashtags for advertising, Fey&Co is a mattress company that engaged the tweeps community using the hashtag GoodNight! A reply was sent to users who included #GoodNight in their tweets, the message invited them to the website lullaland.net, where their tweets...

This is a very cool twitter campaign from Brazil: Brief: Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city’s youth. Then came our challenge: spread the Fox message beyond the event...

This is a very cool concept for a twitter campaign: For the latest edition of Nike 10k in Buenos Aires, Nike, BBDO Argentina and +Castro presented the Nike InterTwitter race: the first competition that took place in both the real and virtual worlds. The runners could challenge their friends and contacts...

This is really brilliant, a twitter campaign that didn’t require any advertising or application, users had to follow certain accounts in a certain sequence, the first users to do so win prizes. In the past, 36 images of tweeps you follow used to appear on your profile, and that was the play ground,...

To demonstrate and create buzz around Leo Burnett’s leadership in real-time advertising, the agency decided to put the life of some guy in the hands of tweeps around the world, you tweet your request and he will do, no matter how ridiculous, even if it was getting a tattoo of twitter’s Fail...

Interesting presentation by Clay Shirky about digital media, I liked how he described the old media scene; the media that is good in creating conversations is no good in creating groups, and media that is good in creating groups is no good in creating conversations.

This is cool, Pizza Hut is introducing a new kind of intership that focuses on social media, the restaurant chain announced a full-time paid 10-12 week internship during this summer at the company’s headquarters in Dallas. The intern will work closely with the PR team and will focus on various social...