Interesting stories behind some of the greatest logos in the world
Marketing — By Samer Marzouq on September 21, 2008 at 10:10 amI was reading these interesting stories behind a group of great logos in the world, personally Nike is my favorite one, it’s so simple, and I liked the story behind it. McDonalds, Apple, Mercedes Benz and Adidas own great logos as well, they are among my very favorite.
Nike
In the Greek mythology, Nike is the goddess of victory and the source of inspiration for warriors, this logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the arch shaped signs on the sides of the company’s then walk-up hamburger stand, later on, the two golden arches were merged together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo, the first one is a reference to the religious story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge. The second version says that Apple’s first logo was designed by Steve Jobs and Ronald Wayne, and depicted Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long and was replaced almost immediately by graphic designer Rob Janoff’s “rainbow Apple,” a rainbow-colored silhouette of an apple with a bite taken out of it, which has been replaced by the monochromatic logo In 1998.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple depiction of a three-pointed star that represents its domination of the land, the sea, and the air. The company was founded Gottlieb Daimler and Wilhelm Maybach, Mercedes is the name of Maybach’s elder daughter, while the Benz came as a result of a merger with Benz and Cie in 1926.
Adidas
The Adidas logo, which was created by founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo first appeared in 1971, and was used for the first time on Adidas products in 1972.
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7 Comments
but thats the new adidas logo .. i dont think its been around since 1972 .. remember the old one looked like a weed plant sort of?
I remember that one, but I’m not sure when it was first released.
i think the nike logo story is the most interesting, but they are all good, thanks for sharing.. as a side suggestion, have you considered putting the comments link at the bottom of each post (rather than at the top)?
inshalla!
soon, someone will be making blog posts about websites with carrot logos?
Nike’s logo is my favorite logo ever,
and who knows, jazarah! might be very popular soon
thanx man
hey,,,thanx for sharing all these interesting stories….i didnt knw abt any of these
I just found out about the secret arrow in the Fedex Logo. Once you see it, you cant believe you missed it at all.
very cool. great ideas for someone just getting in to graphic design.