Once it’s appeared in print, it’s harder to make it go away!

Check out this ad by Cape Times in South Africa, the ad was released to mark the Press Freedom Day, nice idea, and it’s true, but the question is: Will the story make it to the print? And more importantly: Is it retrievable like online?

Credits:
Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze

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