Coca cola Creates First Ever Drinkable Advertising Campaign
” This is called a Real Branding Campaign ”
As #coca_cola says, “”NEXT TIME YOU’RE THIRSTY, DRINK AN AD””
A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed on big retail stores across the US.