Pikasso awarded exclusive advertising contract for Le Mall Sin el Fil & Le Mall Saida in Lebanon

Les Affichages Pikasso sal, Lebanon’s leading outdoor advertising company, has been awarded the exclusive advertising concession for both Le Mall Sin el Fil and Le Mall Saida.

Le Mall Sin el Fil is a major shopping center in Lebanon, with 70 stores, 10 cafes and restaurants, 2 entertainment areas, a valet service, a virtual aquarium and interactive game projections.

Le Mall Saida is the first mall to open in south Lebanon (June 1st 2010), with 30 stores among which Zara, Mango, Bershka, and Promod, 5 cafes and restaurants, and a kids’ entertainment zone.

With these two new concessions, Pikasso strengthens its strategic leading positioning as a Mall provider, 6 months after being granted the contract for the Citymall.

Pikasso Malls proposes a wide range of innovative displays for advertisers to stand out in the most engaging shopping centers of Lebanon; 2m² backlit signs, scrolling and static, digital LCD screens, special brandings of escalators and elevators, as well as parking flexes and light boxes.