Best use of data · Effective us of tech · Effective use of partnerships & sponsorships
Global, 9 August 2018 – WARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.
Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment. All jury panels are made-up of senior industry executives from both the client-side and agency-side.
The Best Use of Data category recognises the role of data in an effective communications strategy and will be led by Nicole Kane, Global Media Director, McDonald’s who oversees the company’s global partnerships, strategy, and agency relationships.
Returning as jury chair, Nicole says: “I’m excited to chair this group for the second year in a row, as all of us are working to understand how we can better use data to fuel insights. Based on the high calibre, and wide range of experience of my fellow judges, I anticipate great debate on this year’s award submissions.”
The Effective Use of Tech category rewards communications that have effectively used or combined emerging platforms or technology in the media mix. This year, it will be chaired by Andres Polo, Vice President, Digital Marketing, Visa, Latin America and the Caribbean Region. Andres is responsible for driving the evolution of global consumer digital, social media and mobile strategies.
The Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. It will be chaired by Jerry Daykin, Head of Global Digital Media Partnerships, Diageo. He comments: “For me the WARC Media Awards strike an important balance of truly celebrating the rich creative possibilities of media, but doing so with a clear view to how that creativity is driving effectiveness and business results.”
The jury members are:
Best use of data jury
Nicole Kane – Global Media Director, McDonald’s – jury chair
Marco Bertozzi – VP of Sales Europe, Spotify
Lars Bjørge – EVP, Head of Acquisition, TBWA\Asia
Youmna Borghol – Head of Data, Choueiri Group
Nnamdi David – Media Strategy Director, MullenLowe Mediahub
Paul de la Nougerede – Commercial Product Director, Telegraph Media Group
Ian Forrester – Global SVP of Insight and Solutions, Unruly
Saskia Jones – Data Strategy Director, BBH London
Rachel Kennedy – Professor of Marketing Science and Associate Director (Product Development), Ehrenberg-Bass Institute
Belinda Lush – Group Strategy Director, Colenso BBDO
Nikki Mendonça – Global President, Accenture Interactive Operations
Nick Pugh – Head of Effectiveness, Ebiquity
Ollie Shayer – Manager, Global Media Strategy and Planning Team, Booking.com
Charli Ursell – Senior Director of Digital Planning & Data, PHD UAE
Effective use of tech jury
Andres Polo – VP, Digital Marketing, Visa, Latin America & Caribbean Region – jury chair
Winston Binch – Chief Digital Officer, Deutsch North America
Bohb Blair – Global Chief Experience Officer, Starcom
Andrea Chiapponi – Chief Commercial Officer B.U. Large Accounts, Italiaonline
Matthias Eylers – Strategy Director & Partner, +KNAUSS
Michael Lee – Chief Strategy Officer, VCCP
Helen Lin – President, Digital Investment & Global Partnerships, Publicis Media
Allan McLoughlinm – Chief Strategy Officer, Mekanism
Matt Prentis – Group Innovation Director, PHD Global Business
Ben Sutherland – Chief Digital Officer, Diageo
Jeremy Sy – Partner, Southeast Asia & Global Practice Lead, Innovation, Kantar Consulting
Stephen Tompkins – Vice President, Media Activation, APAC, Essence
Sonja Wessel – Senior Manager of International Market Communications, Deutsche Telekom
Effective use of partnerships & sponsorships jury
Jerry Daykin – Head of Global Digital Media Partnerships, Diageo – jury chair
Laurel Boyd – SVP and Director of the R+D Lab, MullenLowe Mediahub
Nick Burcher – Director of Digital, MediaCom
Garry Dods – Founder & MD, WeAreFearless
Samantha L. Fay – Senior Vice President, Global Brand Strategy, Guinness World Records
Rhian Mason – Content Strategy Director, IPG Mediabrands
Hannah Mirza – Global Head of Partnerships, MediaCom
David Robertson – Senior Director, Global Brand Insight, Universal Music Group
Simon Sassine – Senior Manager, Marketing Subsidiaries & Special Projects, Qatar Airways Connections Strategy Director, Huge
Leigh Thomas – Director, Global Accounts Team, Facebook
Dallas Wiles – Chief Commercial Officer, JCDecaux
Full biographies are available here: https://www.warc.com/MediaAwards/data-judges.info alongside the Effective Channel Integration jury, which has already been announced.
The WARC Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers submitted as effectiveness case studies are welcomed from any territory and communications discipline.
The winners of the Grands Prix and Special Awards across all four categories of WARC’s Media Awards – Effective Channel Integration, Effective Use of Tech, Best Use of Data, and Effective Use of Partnerships & Sponsorships – will share a prize fund of $40,000.
The closing date for entries is 19 September 2018. More information and details about how to enter can be found here: https://www.warc.com/mediaawards.prize
About jury chair – Best Use of Data category:
Nicole Kane, Global Media Director, McDonald’s
Nicole oversees global partnerships, strategy, and agency relationships. An omnichannel strategist inspired by data, she has worked at global media agencies such as OMD and Starcom across CPG, QSR, Retail, Technology, and Travel. In 2014, she forecasted the role data and analytics would play transforming the marketing landscape and went to Civis Analytics to further hone her people-based marketing capabilities. She’s been at McDonald’s for three years and is excited to help McDonald’s make delicious feel good moments easy for everyone.
About jury chair – Effective Use of Tech category:
Andres Polo, VP, Digital Marketing, Visa, Latin America and Caribbean Region
Andres is responsible for driving the evolution of global consumer digital, social media and mobile strategies. He also leads the cross functional collaboration among global, regional and country marketing teams with key internal stakeholders (IT, legal, products, sponsorships and corporate communications) and external audiences such as media and other relevant influencers.
About jury chair – Effective Use of Partnerships & Sponsorships category:
Jerry Daykin, Head of Global Digital Media Partnerships, Diageo
Jerry was appointed to lead and strengthen Diageo’s relationships with a range of key global media partners, joining their global digital centre of excellence and supporting their wider digital transformation drive. Prior to that Jerry was leading global partnerships agency-side at Carat, working with a number of clients but in particular the Cadbury/Mondelez business where he previously led social media marketing on the client side. He’s a regular writer and blogger with contributions to WARC, The Drum, The Guardian and his own active LinkedIn blog which aims to bring some Digital Sense back to marketing discussions.
About WARC – advertising evidence, insights and best practice
warc.com is an online service offering advertising best practice, evidence, insights and data from the world’s leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC’s clients include the world’s largest advertising and media agencies, research companies, advertisers, market analysts and academics.
WARC runs two global and two regional case study competitions: WARC Awards, WARC Media Awards, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.
WARC publishes three global rankings of advertising excellence: Gunn 100 (creativity), WARC 100 (effectiveness), Gunn Media 100 (media innovation) and publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society. In addition to its own content, WARC features advertising case studies and best practices from more than 50 respected industry sources, including ARF, Effies, Cannes Lions, ESOMAR and IPA.
Founded in 1985, WARC has offices in the UK, U.S. and Singapore. In June 2018, WARC was acquired by Ascential plc, the global specialist information company.