3a2ilati.com and GMC Launch New GCC Webpage Dedicated to Car Safety for Children

GMC addresses ‘in-car child safety’ through a regional content partnership with 3a2ilati.com

DUBAI, (4th March, 2013) – 3a2ilati.com, Arabic family website speaking to mothers in the Gulf region, in partnership with GMC, has launched a new section dedicated to raise awareness about car safety for children. The stand-alone dedicated section “For My Family’s Safety”, sponsored by GMC, raises awareness of car safety for children through content specifically tailored for the region put together by Diwanee Media Company.

“Safety is one of GMC’s main priorities and so we are extremely proud to support such an important initiative,” said Nadim Grayeb, GMC Regional Brand Manager for the Middle East at General Motors Middle East Operations. Our redesigned 2013 GMC Acadia for example, has a number of segment-leading safety features such as a new front center air bag system. Other important safety features include LATCH (Lower Anchors and Tethers for Children) child seat attachment system which is included in all second-row seating positions.”

Content includes articles and videos that highlight the importance of using child safety seats and safety belts in vehicles and instructs mothers on how to use child restraint systems to ensure their children’s safety while riding in the family car.In the UAE alone traffic accidents are the leading cause of infant mortality, accounting for 63% of all child deaths in the country, while child and boosters seats are recognized as the most effective method of reducing infant mortality in the event of a traffic accident. Research shows that they can reduce infant fatal injuries by up to 71%.

In the UAE alone traffic accidents are the leading cause of infant mortality, accounting for 63% of all child deaths in the country, while child and boosters seats are recognized as the most effective method of reducing infant mortality in the event of a traffic accident. Research shows that they can reduce infant fatal injuries by up to 71%.

“We are very proud to be working with GMC to raise awareness on the growing issue of child safety in this region. We have produced a range of engaging and educational content from informative articles to short instructional videos featuring the Acadia to be showcased on 3a2ilati.com, the ideal digital platform, that communicates directly with mothers in Saudi Arabia and the United Arab Emirates” commented Joana Omari, VP Sales at Diwanee.

About Diwanee Media Company
Diwanee is a digital media company, building one of the largest female audiences in the Middle East. Diwanee specializes in producing original premium content, for regional clients, from editorial to videos, distributed through its portfolio of Arabic female sites, Yasmina.com, 3a2ilati.com, Atyabtabkha.com.

About GMC
GMC has built trucks since 1902. Today GMC is evolving to offer more choice, including the Terrain and Acadia crossovers. The GMC Sierra Heavy Duty pickups are the most capable and powerful trucks in the market.  Innovation and engineering excellence are woven into all GMCs. The GMC Denali represents the pinnacle of GMC’s offering by bringing upscale refinement and performance to its lineup.