Advertising Account Executive/ Manager | Doha, Qatar
An advertising account executive/manager has ultimate responsibility for a number of accounts, manages the work of advertising account executives and is the key person in charge of budgets and administration. Advertising account executive/manager act as a link between their client and the advertising agency. they have responsibility for the project management of their clients’ campaigns and deal with the day-to-day work, ensuring it is produced on time and on budget.
Typical work activities:
- Managing a portfolio of accounts;
- Discussing the products, services and advertising requirements of each particular client;
- Setting up meetings with clients and other agency staff;
- Delegating work to other members of the agency team;
- Briefing media, creative and research staff, and formulating marketing strategies;
- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
- Overseeing the status of advertising campaigns;
- Negotiating with clients and agency staff about the details of campaigns;
- Presenting campaign plans to clients for approval or modification;
- Meeting deadlines and prioritizing tasks;
- Handling budgets and managing campaign costs;
- Writing reports, keeping records and financial details;
- Helping to secure new business;
- Undertaking administrative tasks;
- Handling the profitability of accounts;
- Gaining, maintaining familiarity with and keeping up with changes in the nature of clients’ products, business culture and competition;
- Monitoring the effectiveness of campaigns;
arranging and chairing meetings.
- Typical work activities revolve around the running of all advertising services items.
Entry requirements:
Although this area of work is open to all graduates and Diplomats, a degree in the following subjects may improve your chances:
- Advertising;
- Marketing;
- Communications;
- English;
- Business/management.
Potential candidates will need to show evidence of the following:
- Excellent communication, interpersonal and team skills;
- A proactive and highly organized approach with an ability to motivate, persuade and deal with a broad range of people, from creative to clients;
- A real passion for advertising and an understanding of what makes a good advertisement;
- The ability to work under pressure and assimilate large quantities of information quickly whilst paying attention to detail;
- Resilience, to enable you to deal with problems and constructive criticism;
- Commercial awareness;
- A willingness to learn;
- Good analytical skills.
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