Advertising Manager | One of the World’s Largest Automakers Dubai, UAE

The Advertising Manager is responsible & accountable for brand development
Leads agency team in developing and executing engagement plans
Keeps team members focused & enthused about team deliverables
Provider of customer and brand passion
Advocate for customer engagement, creative thinking
Strategist for the divisions
Orchestrates all key advertising decisions and activities
Provides strategic direction to the agencies & leverages the knowledge of centers of expertise including marketing, CRM, research, field teams, dealers, agencies
Works closely with Marketing Manager to develop consumer-centric marketing plans that maximize engagement with a well-defined target (or group of targets)
Responsible for supporting research activities that contribute to the development of effective advertising strategies and execution
Supports & champions the advertising development process by providing direction and guidance pertaining to print & TV shoots, coordinates activities of agencies, car preparation, production companies, etc
Responsible for authoring marketing communications briefs in a manner that is inspiring to the agency, thorough, and captures all of the key pieces of information that meets the needs of both the agency and the marketing team
Maintain regional advertising planner
Develop & maintain an advertising scorecard, & report results periodically, along with findings, recommendations, insights
Manage the consumer influence budget allocated by the marketing managers
Continually seek ways to reduce costs and increase returns, through both conventional and unconventional means
Interfaces with global teams to ensure linkages and leveraging of information & best practices
Conduct agency evaluation(s)
Embody the company،¦s core values, and apply these to the advertising discipline (speed, risk-taking, customer & product focus, accountability)

One of the world’s largest automakers.

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