Al Jazeera Children’s Channel bolsters its presence at MIPCOM and MIPJunior

Channel to showcase acclaimed in-house productions at the world-class TV industry events

Doha, October 3, 2012- In line with its firm commitment to bring newest top-quality and innovative content to its audiences, Al Jazeera Children’s Channel (JCC) will participate at MIPCOM & MIPJunior exhibitions due to be held in Cannes, France, early in the coming week.

A world-class provider of edutainment TV content for Arab children and families, JCC said its permanent presence at such high-profile TV industry events aims to explore new collaboration opportunities with global industry players.

Earlier this year JCC rolled out a new strategy for the coming years to become fully child-centric, while offering a 360 degree media proposition that is loved by children and trusted by parents. JCC’s Acting Executive General Manager Haya bint Khalifa Al Nassr, said: “The wide respect the channel enjoys today speaks volumes about its understanding of children’s needs and its ability to produce quality programs that meet and exceed audience expectations.”

Television content consumption has significantly increased, and JCC remains committed to meeting viewers’ changing demands. “We offer a carefully-studied mix of fun and entertaining content, along with valuable educational programming. We also adopt an open-minded approach to content selection and constantly look for original entertainment content that inspires minds and touches lives. In doing so, we hope to open up new horizons for children to learn about different cultures and to unlock their potential,” Al Nassr explained.

Acting Director of Channels, Saad Al Hudaifi said: “Hubs like MIPCOM and MIPJunior are ideal networking and business platforms to look for the best modern TV content on display by key leaders and content providers, and to showcase the best of our homegrown content.”

This year at MIPCOM & MIPJunior JCC will showcase some of its latest in-house productions including Shams & Rami, Nan & Lili, Power Struggle, and The Flying Saucer. These shows cover a wide array of subjects relevant to young audiences.

Since its inception in 2005, JCC’s mission has been to educate, entertain and inspire young minds through top-quality and innovative programming, and cutting-edge and interactive digital platforms and new media tools

As trusted providers of well-researched and quality television programming, JCC and Baraem TV provide content that currently reaches over 350 million households across the Arab world as well as in many parts of Europe.

Al Jazeera Children’s Channel (JCC)
JCC is a free to air children’s channel that was founded in September 2005 as a member of Qatar Foundation for Education Science and Community Development.

JCC is a Pan-Arab edutainment channel dedicated to enriching the lives of children in every Arab home across the world. Through high-quality and innovative programing, JCC strives to reach Arab children while aiming to preserve Arab cultural identity and instill the values for a promising and talented generation.

JCC produces a considerable part of its content, and carefully selects the rest from the best of the international market. It offers a variety of programs for children and their families including drama, talk shows, games, quizzes, animation, and puppetry in addition to daily shows that cover various genres including science, culture and health. It also aims to foster productive partnerships with Arab, regional and international organizations in order to improve its content to both meet and exceed the most stringent international standards.

Jcctv.net connects its audience with its content through state of the art interactive platforms, allowing viewers to react directly with their favorite shows and characters. In addition to interactive television, JCC has deployed technology effectively to create mobile apps to help improve Arabic language skills among preschoolers.

JCC broadcasts 24 hours daily on Arabsat, Nilesat, Hotbird, and Eurobird.

Baraem TV
Baraem TV is the first dedicated free to air pre-school channel for Arab children.

Introduced by Al Jazeera Children’s Channel (JCC) in January 2008, Baraem TV aims to enable preschoolers to discover the wonders of the world through learning and play. The channel is regarded as a credible and enjoyable source of experiential and interactive learning and joy communicated in simple, friendly, safe and clear way.

Baraem represents an integral part of JCC’s overall global strategy to provide dedicated and quality content for preschoolers, geared to appeal to children aged 2 – 6. Parents, nurseries and kindergarten teachers also turn to Baraem to help children develop social and vital life skills including intuitive learning and attention development.

Baraem broadcasts 17 hours daily on Nilesat, Hotbird and Badr6.