Alfardan Premier Motors Co. leads Land Rover Dream Team
Alfardan Premier Motors Company, a member of Alfardan Group in Qatar, recently championed a series of intensive training sessions for its Land Rover team as part of its commitment to continuously upgrade its services’ portfolio.
‘Creating a Land Rover Team’ training program is geared toward accomplishing enhanced levels of customer service standards bringing forth best practices in achieving customer satisfaction.
‘Creating a Land Rover Team’ was conducted for the first time in Qatar targeting 24 staff members of Alfardan Premier Motors Co. who engaged in interactive team building, team work, team empowerment and cross-functional communications exercises aiming at reinforcing the delegates’ pride in and understanding of the Land Rover brand, heritage, values and products in addition to encouraging and valuing the contributions of all team members; the program also highlighted strategies to build solid, improved and competitive dealership processes centered on customer needs and expectations.
Mr. Mohamed Kandeel, General Manager of Alfardan Premier Motors Co. said: ‘Investing in our human resources tops our corporate agendas for we believe that, at the core of our sterling track record, lies a pool of relentless efforts and an unfaltering commitment to generate landmark success milestones. ‘Creating a Land Rover Team’ is a first in a series of annual initiatives driven by Alfardan Premier Motors Co. to promote Land Rover ambassadors and to bring about high levels of services throughout the various operations carried in Qatar. With this training program in place, we are confident to lead human assets with the best teamwork attitude, the highest understanding of the Land Rover brand and the strongest dedication to achieving customer-focused processes. Customers will be served by a stellar sales and after-sales team of Land Rover experts, working together to provide them with the topmost services.’
Helping invest in motivating team members and instigating corporate team spirit, ‘Creating a Land Rover Team’ training program is available to all Land Rover dealers across the world. So far, it has been run in the USA, Russia, Morocco, and Algeria, and will be, in the near future, carried in Spain and China.
In Qatar, Land Rover has witnessed outstanding growth rates with a whopping 418% increase in sales over the past four years. In 2005, Land Rover bagged two premium industry awards, being adjudged as ‘Best Performer’ in the Middle East North Africa region for achieving fastest sales growth in Land Rover and service standards.
Alfardan Premier Motors Co. significantly expanded its team of After Sales experts and opened a $5m dedicated state-of-the-art workshop facility in addition to its latest Alfardan Premier Motors Co. Used Cars showroom, ensuring the highest levels of customer care and service.
