LG’s Home Appliances Open Smart Discoveries Website

LG Electronics launches website for consumers to submit smart and creative ideas on how to use their home appliances

DUBAI, June. 27, 2013 – LG Electronics (LG) has announced the opening of its SMART DISCOVERIES idea website (http://www.lgsmartchoice.com/), a digital initiative of its overarching Smart Campaign where consumers are given the opportunity to share their own smart or quirky ideas on how to use home appliances.

The idea-sharing competition will give consumers the opportunity to win some of LG’s innovative home appliances by submitting ideas that will be judged by online users as well as LG representatives. The English, Spanish and Russian versions of the SMART DISCOVERIES site were recently opened and it will also be offered in Chinese and French.

“We’re very excited to be opening this site, where not only do consumers get the chance to share their creativity, but at the same time they also have the opportunity to understand LG’s Smart Campaign and its product values,” said Seong-jin Jo, President and CEO of the LG Home Appliance Company. “This Campaign highlights LG’s dedication to making consumers’ lives better through our industry leading smart technologies and advanced products that have been specifically engineered to deliver savings, convenience, performance and health benefits.”

A celebration of clever ideas, the SMART DISCOVERIES site allows users to share their personal knowhow and secret tips for getting the most out of typical home appliances. They can do this in their own quirky and creative way across a diverse range of SNS channels including Facebook, Twitter, Google+, Pinterest and Tumblr. By sharing their ideas through these social networking sites, users will also get a better chance of winning some of LG’s great prizes.

LG’s top of the range home appliances including LG’s Door-in-Door™ refrigerator, 6 Motion Direct Drive washing machine, Lightwave oven, HOM-BOT SQUARE robotic vacuum cleaner, KOMPRESSOR™ vacuum cleaner and TrueSteam™ Dishwasher will be given as prizes to six of the most creative ideas submitted. The winners will be decided by a combination of factors, including how many ‘Love it’s it is given by online users, as well as an in-house evaluation and possible bonus points through a small event planned for the future.

The competition will close on September 15, and the official winner will be announced in mid-October.

LG’s full lineup of smart appliances that benefit the consumer with savings, convenience, performance and better health include: The Door-in-Door™ refrigerator, 6 Motion Direct Drive washing machine, Charcoal Lighting Heater oven, HOM-BOT SQUARE, KOMPRESSOR vacuum cleaner and TrueSteam™ dishwasher are all highly effective household performers. Each unique product has been designed and built with the health of the consumer and the environment in mind. Ultimately, LG’s smart appliances provide consumers with the utmost in convenience, allowing them to concentrate on the things that really matter.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is a global leader in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, and healthcare products are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world’s first smart refrigerator, steam washing machine and lightwave oven, set new trends in the appliance industry. For more information, please visit www.lg.com.