Arab Internet Users Kick Off Summer with Soccer Fever

Sport Websites Trending During UEFA Qualifying Matches.

DUBAI, UAE, 26 September 2011 – Effective Measure, the leading provider of digital media planning solutions in emerging markets, today reported that sport websites in MENA are trending as the European soccer season kicks off, with almost 2 million unique browsers recorded on the highest day in the first two weeks of September.

Effective Measure MENA Regional Director, Dinesh Arasaratnam, said, “We can see a spike in traffic on sport sites in MENA whenever the big European football clubs, such as Manchester United, Liverpool and Barcelona played.

Sport Category Trend Chart

—- % Change in Unique Browsers compared to previous corresponding period

Source: Effective Measure Category Market Size Chart: MENA – Sport – 01.09.2011-15.09.2011

Daily average across MENA for sport sites in the first two weeks of September:

• GCC: 530,000 unique browsers, up 2.6%
• Levant: 180,000 unique browsers, up 3.4%
• North Africa: 920,000 unique browsers, up 1.55%

“Soccer fandom runs deep in Arab countries, so with UEFA EURO 2012 kicking into full gear, we can expect a continuation of highs on match days,” said Arasaratnam.

About Effective Measure
Effective Measure is the leading provider of digital media planning solutions in the emerging markets, bringing best practice online measurement data to agencies, advertisers and publishers. Our products and services offers media planners invested in South East Asia, Middle East North Africa and South Africa, a clear insight into online traffic and demographic trends on a local or global scale.