Arabic Copywriter – GMASCO | Al Futtaim Group Dubai, UAE
The Role
GMASCO enjoys an enviable reputation as the Gulf’s most diverse full service communications, marketing and advertising agency in an industry typified by current decline, over-specialisation and lack of integration in other markets. Our Dubai location positions us in a still growing market at the hub of business in the northern hemisphere with a client base operating in more than 15 countries across the Middle East, Europe, the Sub Continent and Asia. Our offerings include every aspect of communications, advertising and marketing in traditional and new media formats.We are currently looking for an experienced Arabic Copywriter to conceive, conceptualiseآ and develop creative strategies for all clients of the company.
Your duties will include the following:
* Supervise the production of outstanding communication through the appropriate selection of voices for specific radio spots targetting specified target audiences, while keeping a given brand’s character in mind;
* Create original concepts targeted to Arab audiences, in a manner that will concise the communication to understanding levels specified by the brand and the particular communication produced for it;
* Interact with client servicing executives to take briefs and to make creative presentations;
* Be able to translate marketing collateral from English into Arabic and vice versa;
* Extensive proofreading abilities.
RequirementsAn Arabic Copywriter is, in essence, a conceptualizer of advertising ideas in the Arabic medium. To do this role you must be: *Fully acquainted with Arabic sentence construction, punctuation, paragraphing and all other aspects of the Arabic language *Able to understand the elements required to fulfill work in radio production and television e.g. voice selection, music selection, choosing models, props, etc *Capable of formulating a strategy to be followed towards the goal of an advertising solution and proceed to write the copy in order to create advertising in line with the client’s brief and requirement. *Confident in presenting to both internal and external clients and colleagues *Clear in both your written and spoken communications skills *Able to answer queries and questions from clients You will have experience as a Copywriter of at least 5 years. Agency experience is an added advantage. You will be proficient in the use of the Arabic language, spoken and written. A demonstration of your work (portfolio) will be requested during interview stage. |
About the Company
Established in the 1930′s, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940′s and 50′s saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.
The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.
The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.
