Asian Marketing Effectiveness Festival Opens this Week with Outstanding Programme
25 April 2012 – The Asian Marketing Effectiveness Festival, now in its 10th year, is Asia-Pacific’s foremost gathering of marketing, advertising and media industry executives, marketing experts and brand pioneers. Opening this Thursday in Shanghai, the two-day festival will offer attendees a compelling programme of seminars and discussions, networking opportunities and a gala awards presentation honouring clients and their agencies for marketing strategies that deliver solid results that transform businesses and brands.
Some of the world’s top marketing gurus will take to the stage to share fresh insights into brand strategy and effectiveness. This year’s speakers include: Cheuk Chiang, Chief Executive Officer, Asia Pacific, PHD; Chris Thomas, Chairman and CEO BBDO Asia, Middle East & Africa and Chairman of Proximity Worldwide, BBDO Proximity; James Thompson, Chief Marketing Officer, Diageo Asia Pacific; Leanne Cutts, Vice President, Marketing, Asia Pacific, Kraft Foods; Nayantara Bali, Vice President, Procter & Gamble Asia; Marc Mathieu, Senior Vice President Marketing, Unilever; Norm Johnston, Global Digital Leader, Mindshare Worldwide; Rex Wong, Vice President, Marketing, Asia Pacific, Anheuser-Busch InBev; Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather; Tom Doctoroff, North Asia CEO, JWT; Tony Wright, Chairman, Lowe + Partners; and many more world-class names. The full Festival Programme is available to view online with details of all the seminars and speakers.
A panel of 35 industry experts from around Asia-Pacific, chaired by James Thompson, Chief Marketing Officer of Diageo Asia Pacific, have convened in Shanghai and are currently discussing the 115 shortlisted entries against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. Uniting creativity with effectiveness, the Awards honour the role of innovative strategy as well as creative craftsmanship in achieving results. This year a record 971 entries from 21 countries have been submitted.
“The outstanding content programme together with the unveiling of the best effective pieces of brand communication makes the Asian Marketing Effectiveness Festival a must-attend event for those interested in driving marketing excellence across Asia-Pacific,” commented Tim Waldron, Managing Director of Haymarket Asia, who with Lions Festivals, jointly organise the event.
The Festival will be held at the Pudong Shangri-La Hotel in Shanghai, 26 and 27 April 2012. The Awards Ceremony Gala Dinner will take place on Thursday 27 April at which the winners of the 2012 Asian Marketing Effectiveness Festival will be announced. Delegates to the Festival automatically gain entry to the Awards allowing them to network and celebrate with their peers.
For further information on the Festival or to register to attend please go to www.ame.asia.
Asian Marketing Effectiveness Festival 2012
About The Asian Marketing Effectiveness Festival
The Asian Marketing Effectiveness Festival is Asia Pacific’s foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. Attended by close to 400 people, the Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and workshops, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The 10th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 970 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies.
The Asian Marketing Effectiveness Festival is organised by Lions Festivals and Haymarket Media Group www.ame.asia
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser, with its joint-venture partners, of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Asian Marketing Effectiveness Festival and the Digital Media Festival for Asia. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of worldwide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com
Key Dates:
Delegate registration: Open
Festival: 26 & 27 April 2012 – Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 27 April 2012 – Pudong Shangri-La hotel, Shanghai, PRC
