Axe Wingman will hook you up this Valentines!
In the spirit of the Valentine’s, AXE is introducing the Wingman, a social media powered hook up service that helps guys to dedicate a tailor-made song to their loved one. The campaign was created by Digital Republic in Cairo using AXE social channels, Facebook and YouTube.
Basically guys have to tell AXE about their lover, how did they meet, what do they like about them… etc. and AXE team will come up with a song dedicated for the lucky girl in 4 hours. The campaign started earlier this month and so far there are 8 songs on the YouTube channel.
The campaign is awesome, I love it! Great use of social media and branded content, let’s see how viral these songs will get!
Insights:
Women love Valentine’s Day, and for guys it’s an opportunity to prove to that special someone that they love her… or still love her.
The Problem:
While some men don’t even bother trying, others are busy planning out the actual date; the attire, the gifts, the place, that they forget one of the most crucial things: popping the Valentine’s question: Will you be my Valentine?
The Solution:
We believe that if the man asks her out in an unforgettable way, his chances of her saying yes are higher. And if it’s touching and personal as well, the guy would actually make a positive impression before even going out on the date.
The Idea:
This Valentine’s, Axe will be your Wingman. Tell us on Facebook about the girl you want to be your Valentine, and if we like it, we’ll write, record and shoot a personalized song for you, in 4 hours, to share with that special someone. Unforgettable and personal, it will be the best “Will you be my Valentine?” she ever received.
Agency: Digital Republic, Cairo & Dubai
Client: Unilever / AXE
Creative Director: Karim A. Yusuf
Copywriters: Mohamed Ghazy, Ahmed Safi
Art Director: Karim A. Yusuf
Head of Accounts: Ismail Ternawly
Senior Digital Media Consultant: Hassan Daoud
Senior Social Media Consultant: Ahmed El-Sadek
Social Media Specialist: Nadine Sayegh
Director/Editor: Mohamed Khaled
Songwriters: Ahmed Safi, Mohamed Ghazy, Shady Ahmed, Mohamed Jamal, Omar El-Deeb, Karim A. Yusuf
