The Evolution of Hooking Up by AXE
It has been 7 year since Axe changed, so to celebrate the new pack, the agency came up with a cool song with a customisable video, the song shows the capabilities of the product when it comes to hooking up.
Advertising Agency: Digital Republic, Cairo, Egypt
Creative Director: Karim A. Yusuf
Senior Copywriter: Rami Boraie
Arabic Copywriters: Ahmed Safi El-Din, Mostafa Kerdani
Account Manager: Bassel El Sawy
Account Executive: Dina El-Tonsy
Production House: Full Frame Productions
Director: Yahya Ismail
Executive Producer: Mostafa Al Faramawy
DOP: Ahmed Tahoun
Art Director: Hend Haider
Editor: Baher Rasheed
Music Composer: Wael Alaa
