STC Augmented Reality Event at Gitex 2010 Riyadh

Saudi Telco had this augmented reality show in GITEX Riyadh earlier this year, they introduced their IP TV service, quite an amazing presentation.

I’m not sure if anyone has presented the augmented reality concept in this region, but I believe it can change the way marketers are running their promotions, it’s very engaging, and new, which will grab the attention.