Find the virtual Mini via your iPhone and win a real one!

With Mini it’s always fun, here is a cool promotion using an iPhone app, you have to locate the virtual Mini using the app and you will have it if you are closer than 50 meters to the car, if you keep it for a week you win a real one, the catch is, anybody who gets closer to the car takes it from you. Cool stuff!

Advertising Agency: Jung von Matt, Stockholm, Sweden
Executive Creative Director: Johan Jäger
Art Director: Daniel Wahlgren
Copywriters: Magnus Andersson, Erik Wingfors
Planner: Leon Phang
Account Director: Jan Casserlöv
Account Manager: Ida Modin
Visual Director: Daniel Forero
Graphic Designer: Jon Palmqvist
Project assistant: Elsa Bernadotte

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