LG’s Borderless Campaign revisited

The LG Borderless campaign and the Dramatic Chipmunk is definitely one of Middle East’s most exciting campaigns this year, to me it’s really cool because they’ve employed social media in their campaign, you can check my review here.

I’ve been following this campaign, which is supposed to end in 5 days, to see the new entries posted by people from different parts of the world. I would like to share some figures and stats here,

Registrations reached 59,468, while entries were 14,170 (4,152 were rejected). Below is a table that contains top 10 countries in terms of registrations, and as you can see, Arabic is beating English in the top countries, 57% to 43%, but a full list could show different figures.

The website attracted 843,373 visits, 715,163 of these visits were unique visitors

The Dramatic Chipmunk videos attracted 1,891,322 views, that’s really cool! Below is the split of these videos:
o Break Out 93.86%
o Bahamas 1.76%
o Bristol 1.22%
o Dubai 1.14%
o Switzerland 1.03%
o Break Out No URL 0.51%

The campaign got 3,285 fans on Facebook and 340 followers on twitter

The PR agency values the PR generated at AED.1,5 million. Excellent campaign, and looking forward for more!

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