This is an interesting use of QR Codes and iPhone apps: Because there are mouths that will never speak the truth, Reporters Without Borders came up with this iPhone app that shows the truth of the situation in Iran, Libya and Russia, after you read the QR Code with your iPhone, you can place the phone...

This is a great execution by Abolition.fr to communicate to the people that they can take a stand against the death penalty, which is still applicable in 58 countries around the world, I think it’s a great work but the death penalty isn’t usually executed by a solider but anyway it’s...

This is an ad that is not like any other ad, it’s embedded within the words, and it’s not done by a genius copywriter, but a geek! The font was created using QR code units, movie fans were asked to scan the ad to find the right code that will entitle them to win! Advertising Agency: Ruth...

Here is a new campaign that augments reality using an iPhone, after the VW Print Ad Test Drive and 13th Street Witness Campaign, the campaign combines a TV commercial with an iPhone app to communicate a new house insurance scheme from AXA. The insurance brand presented a similar project in the past with...