This is everything but a Jersey!

This is not a jersey is an interesting promotion that ran in New Zealand 2 years a go by Adidas, when I saw it in on eof the presentations last week at the Dubai Lynx, I decided to blog abut it, the idea was to excite fans of the All Blacks, New Zealand’s rugby team.

Basically fans can have their names on jerseys of the team using the nano technology, watch the clip below to have a better idea, and take a look as well here.

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