Brand Manager | AMS Baeshen & Co. - Jeddah, Saudi Arabia
Reports to: Head of Marketing Food Division
Department: Food Division
Key Accountabilities:
Brand Equity:
- Develop brand communication which effectively reflects the brand objectives in order to build brand equity
Performance Indicators:
- Brand communication reflects brand objectives
- Brand equity is built through communication
Brand Health & Strategies :
- Monitor and manage brand health in order to meet all key brand health indicators
- Develop Brand strategies based on consumer insights from consumer research and Trackers for KSA and International markets in order to improve brand health
Performance Indicators:
- Target Brand Health indicators are met.
- Brand strategies are formulated for KSA and international markets based on consumer insights, brand issues opportunities and brand sales history.
New Product Development ( NPD) / Brand Initiatives (BI) :
- Manage and launch Brand’s NPD / Brand Initiatives in order to introduce new products that meet the consumer needs and insights
Performance Indicators:
- Timely launch and implementation of NPD / BI
Marketing Plan & Budget:
- Implement annual brand plans and activities in order to meet the short and long term brand objectives
Performance Indicators:
- Timely execution of all the relevant brand plan activities to achieve overall brand objectives.
- Allocated annual brand budgets are optimally utilised
Pricing & Profitability:
- Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.
Performance Indicators:
- Agreed gross margins are met
Consumer Research:
- Conduct consumer research whenever required based on brand issues and opportunities
Performance Indicators:
- Brand Issues and opportunities are Identified
Consumer and Retail Trackers:
- Regularly analyse all brand trackers in order to identify brand issues and opportunities.
Performance Indicators:
- Brand Issues and opportunities are Identified.
Internal Co-ordination :
- Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions
Performance Indicators:
- Management and implementation of brand activities within the approved timescales.
Job Context:
Scope: This job is responsible for all the tea brands for KSA and International markets.
Contextual Factors : The challenges faced in this jobs are :
- Countering heavy competition
- Managing innovations and creative ideas
- Time bound project management
- Dealing with various vendors and agency management
- Internal co-ordination with all important departments
Decision Making :
Takes decisions related to: recommends annual plans and budgets.
Recommends: On annual Brand Plans, Budgets and brand communication.
Skills
QUALIFICATIONS, EXPERIENCE, & SKILLS:
QUALIFICATIONS
- Bachelor Degree in Marketing or Business Administration
EXPERIENCE
- Min 4 years of brand management in any renowned FMCG company.
SKILLS
- Management skills (Planning, organising and control), Communication skills, Problem solving skills, interpersonal skills.
BEHAVIORAL COMPETENCIES
- Attention to details, consumer orientation, profitability conscious, team player.
Education
Bachelor Degree in Marketing or Business Administration
