Branding Manager | Manama
Job Description
* Support the implementation phases of Group Brand Strategy
* Support the Group Branding team in the development of the visual identity & environment systems and brand manual (guidelines)
* Responsible for updating the brand manual
* Supervise the proper application and adherence to Company’s identity guidelines on Group and local levels
Fully responsible for:
- The creative aspect of brand communications/strategic advertising campaigns; including agency briefing, conceptualization support, concept & copy evaluation, quality assurance and advising the proper media mix.
- Implementation of New visual identity: Communications, 2d & 3d applications
- Agency relationship management & agency performance evaluation
- Support brand research efforts pertaining to visual identity and brand communications campaigns
- Ensure that the different brand campaigns & PR efforts are well synchronized with no conflicts, such as congestion of messages, contradictions of messages, void…etc.
- Manage properly the budget allocated for brand communications campaigns and relevant research
- Share and transfer brand communication know-how to OpCos teams
- Support brand communications /strategic campaigns for the opcos
General Qualifications & Skills
* A bachelor’s degree
* Excellent interpersonal & communications skills
* Excellent presentation skills
* Must be flexible and able to perform under extreme pressure in a deadline sensitive environment
* Ability to manage multiple projects efficiently
* Strong organizational skills required
* Strong problem-solving and project management skills
* In-depth knowledge of all marketing communications functions
* Willingness to spend time on the ground in Africa
Specific Requirements
* The minimum of 3-4 years of experience at a reputable mobile telephony company
* Previous experience working for the client with visual identity agencies
* Familiarity with brand strategy principles and methodologies
* Must be creative and have good knowledge of graphic design, merchandizing and related production
* Hands-on 2-3 years experience in the following areas:
* Brand development & implementation, from brief phase to media delivery, both print & multimedia.
* TV commercials development in 35mm & 16smm film format, process & technicalities
* Visual Identity systems, design & guidelines; development and implementation
* Merchandizing and internal environment design & production
* Brand communication research, preparation and analysis
* Excellent command of English & French (spoken & written), Spanish is a plus.
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