British Airways introduces the Barcode Reader Ad
This is a very interesting idea from the land of Samba, in order to introduce British Airways as the favorite carrier for destinations other than England, the agency targeted barcode readers in bookshops to display messages encouraging potential travelers to fly BA on their next trip to the destination in the guide book they are interested to buy, how smart is that! Not sure how many people were reached, but it’s a cool idea, I really like it.
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cícero Souza, Cristiano Rodrigues
Copywriters: Daguito Rodrigues, Nicholas Bergantin, Ricardo Porto, Henrique Zírpoli
Graphic Producer: João Lima
