Cadillac Runs Homepage Takeover on First Day Of CNNArabic Relaunch

January 20, 2014 – Cadillac will run a homepage ad takeover on CNNArabic for the duration of Monday January 20th as part of an intensive 2 month campaign, it was announced today.

The exclusive day-long marketing exercise coincides with CNNArabic’s unveiling of its new site, as it marks its 12th anniversary with a dynamic new design and new features. The luxury car brand is a long-standing CNN advertiser and this marks the first time for them to run four takeovers in a single campaign.
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Katerina Tornari, Account Director EMEA CNN International said: “CNN ad sales is committed to delivering impactful solutions for our clients and this is a dynamic start to Cadillac’s exclusive launch partnership. The timing of Cadillac’s takeover is particularly powerful given today’s launch of a new site design built on promoting greater audience engagement, longer usage and more diverse audiences. We are thrilled to be able to grow our partnership with Cadillac further, as they take advantage of this enhanced proposition.”
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The exclusive launch-day take over and subsequent campaign includes a total of four home page takeovers, video pre-rolls, and branded banners. These will run on CNNArabic’s site across desktop and mobile devices in a mix of corporate and product advertising around the new CTS car model, and position Cadillac prominently in front of CNNArabic’s audiences across the Middle East region.

Nadim Ghrayeb, Brand Manager Cadillac & GMC at GM Middle East Operations said: “Cadillac Middle East will be leveraging the new CNN Arabic website as one of the main digital platforms to launch the All new 2014 Cadillac CTS which is arriving in the region by end of January.”

About CNN in the Middle East
CNN is the leading international news brand in the Middle East (EMS Middle East June 2012). Its regional operations include the CNN Abu Dhabi bureau which opened in November 2009 and the CNNArabic.com website which has been based out of Dubai since January 2002. Its programming remit from the region includes the feature shows ‘Inside the Middle East’ and ‘CNN Marketplace Middle East’ and the nightly ‘Global Exchange’ programme. CNN’s regional bureaux include Abu Dhabi, Beirut, Cairo, Istanbul and Jerusalem.
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About CNN International
CNN’s portfolio of news and information services is available in five different languages across all major TV, internet and mobile platforms reaching more than 375 million households around the globe. CNN International, awarded “News Channel of the Year” by the Royal Television Society in March 2013, is the number one international TV news channel according to all major media surveys across Europe, the Middle East and Africa, the Asia Pacific region and Latin America. The CNN digital network is consistently one of the top news and current affairs destination on the web. CNN has 45 editorial offices and more than 1,100 affiliates worldwide through CNN Newsource. CNN International is part of Turner Broadcasting System, Inc., a Time Warner company.