Sony Mobile Appoints Jumbo for Micro Distribution in the UAE

– Sony Mobile recently announced a series of new products and innovations that reiterate the brand’s market leadership
– The UAE is an extremely important market for Sony Mobile
– Jumbo will cover the vast network of small to midsize shops across the country

20th January 2014, Dubai: Sony Mobile Communications (Sony Mobile) today announced a partnership with Jumbo Electronics to handle micro distribution in the UAE. From February 2014, Jumbo will cover the independent retail channel in the UAE for Sony Mobile. This will include the vast network of small to midsize shops across the country.

Established in 1974, Jumbo Electronics is UAE’s leading distributor and retailer for IT and consumer electronics, and a trusted partner for many of the world’s iconic brands.

Smartphones now account for nearly two out of every five phones in the Middle East, according to research from International Data Corporation (IDC), and total worldwide smartphone shipments are forecast to reach 1.7 billion units in 2017. Sony Mobile consolidated its leadership position in 2013, with industry leading product launches that firmly established the brand amongst the top 3 brands globally for smartphones.

“Sony Mobile recently announced a series of new products and innovations at CES that build on the strong momentum gained throughout last year. Our 2014 product line-up will highlight how we deliver ground-breaking products that truly enhance consumers’ lifestyles,” said Ruediger Odenbach, Vice President, Sony Mobile Communications Middle East and Africa.

“The UAE is an extremely important market for us, and in Jumbo we have an ideal partner. We are looking forward to ensuring our loyal and constantly growing customer base has easy access to the best of Sony in smartphones,” he added.

“Jumbo has a long standing association with Sony as the exclusive distributor for Sony consumer products for 40 years in the UAE and Oman,” said Vishesh L Bhatia, CEO of the Jumbo Group. “We are delighted to expand our partnership and are honoured to be chosen for Sony Mobile’s micro distribution in the UAE. We are confident that our award-winning distribution network will do justice to Sony Mobile’s industry-leading products.”

Jumbo’s vast distribution and logistics network covers 600-800 daily customer touch points, and boasts 1,200 monthly journeys covering 5,000 independent delivery points.

About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device and information technology products for both the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Through its Xperia™ smartphone and tablet portfolio, Sony Mobile Communications delivers the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences. For more information: www.sonymobile.com

About Jumbo Electronics:
Established in 1974, Jumbo Electronics is UAE’s leading distributor and retailer for IT & consumer electronics. Since its inception, Jumbo has been the chief distributor of the iconic brand Sony in the UAE. Jumbo is also a trusted distribution and retail partner for many of the world’s leading brands. It is a formidable force in the industry and is presently enjoying a growing distribution and retail presence in Oman, Qatar, Bahrain and Kuwait.

Jumbo is also successfully expanding outside of the traditional retail arena. The Jumbo Enterprise Service Division caters to various sectors including hospitality, retail, education, healthcare and finance. Setting new benchmarks in customer service in the markets in which it operates, Jumbo has built its reputation through uncompromising adherence to quality and unrivalled after-care, with its dedicated 70,000sq ft. service center in Jebel Ali and 24/7 customer hotline 800 JUMBO.

Jumbo Logistics offers integrated supply chain management and cost effective logistics solutions for operational excellence. Jumbo Electronics is an established company in the field of electronics and continues to explore growth opportunities within and outside the electronics space.