Campaign Manager – Leading Media Agency | HR Source Consulting (HRSC) Abu Dhabi, UAE
The Role
The position is responsible for the establishment of a full variety of online advertising services, and web analytics. (The manager will directly be reporting to the Head of Digital Sales)
The role includes but is not limited to:
- Responsible for creating and setting up DFP sites, and for the daily activity of DFP sites on CLIENT’S network
- Responsible for restricting ads by domain name, approving and banning ads, and monitoring DFP site activity
- Configure and maintain ad networks, create user logins, and assign permissions in DoubleClick DFP
- Creating DoubleClick tagging maps for all new sites
- Video: Integrating the Perform video player with DoubleClick DFP
- Yield management
- Managing the tagging structure for all sites to ensure when new sections go live they use the correct DoubleClick tags
- Assess and build innovative new advertising products into the CLIENT’S network
- Updating and revising CLIENT’S’s digital specifications when needed
- Assisting Internal and External Clients
- Integrating new technology with DoubleClick DFP allowing us to manage the commercial viability of the tool:
- Mobile: Integrating the DoubleClick Mobile with all CLIENT’S Mobile apps
- Analyzing new ad formats and implementing them across the network
- Management of 3rd party Ad Networks
- Management of 3rd party Reporting systems – Effective Measure, Nielsen
- Management of 3rd party Advertising tools – Brightcove
- Network insight reports and recommendations – ad slot breakdown, site coverage, sell through rates
- Site template analysis
- Problem-solving and project management
- Working with the marketing team on deliverability issues and campaign optimization
- Keeping up to date with the latest industry technology and trends and making recommendations to CLIENT’S
Requirements
Experience:
- At least 2 years’ experience working in a web-based company, extensive knowledge in the online advertising business.
Knowledge, Skills and Abilities
Knowledge:
- At least 2 years’ experience using ad delivery platforms such as DoubleClick, OAS, Atlas, Communicator Corp, etc.
- Comprehensive understanding of campaign success metrics including CPM, CPC, conversions, etc. and campaign optimization techniques
- Knowledge of serving display advertising formats including rich media, flash, and video advertising
Skills:
- Technical familiarity with ad tags and ad code in formats such as javascript
- Technical familiarity with general web coding practice – HTML, PHP, CSS, etc.
Abilities:
- Multi-tasking, work under pressure and projects delivery
