Can you strip down in 12 seconds? Renault Roof can!
12 seconds is all what Renault Wind needs to be roofless, which makes it the roadster with the fastest roof in its category, the idea behind this campaign is to play around the fact that the Wind can be ready for the great summer weather in 12 seconds, and the question is, can you match that? The promotion invited people to upload videos for themselves trying to beat the clock while stripping down, pretty cool.
Here is a guy stripping down in a phonebox:
Advertising Agency: Publicis, London, UK
Creative Directors: Tom Ewart, Adam Kean
Copywriter: Gavin Kellett
Art Director: Johnny Leathers
Photographer: Perou
Film Director: Perou
Agency Producer: Verity Saunders, Colin Hickson
Designer: Spin
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