The Cannes Lions International Festival of Creativity is teaming up with the Bill & Melinda Gates Foundation to create a competition to solve a communications challenge that the world is facing: the Grand Challenge for Communications.
Challenge:
Prove that foreign aid really works
Insight:
“Aid, which is less than 1 percent of the budget in most countries, has a significant impact on people’s lives…. Whether it’s fighting plant disease, treating people with AIDS, or getting a measles vaccine to a child in a remote area—modest investments in the poorest make a huge difference… The relatively small amount of money invested in development has changed the future prospects of billions of people—and it can do the same for billions more.” — Bill Gates, 2012 Annual Letter
Goal
Create new approaches to communications that motivate the public in the wealthy countries of the world to change their minds about aid, and take actions to demonstrate their support.
Know more about this challenge
If your idea is picked, you get awarded a grant of $100,000 to help you develop it further. You can then apply for a follow-on grant of up to US$1,000,000 to make your idea a reality. In addition, ten winners will get the unique opportunity to work with the Chimera – a dream team of former Cannes Lions Grands Prix winner, they are:
- Mark Bashore, Head of Creative, Digital Kitchen, Chicago, USA
- Mark Bernath, Executive Creative Director, Wieden+Kennedy Amsterdam, The Netherlands
- Adrian Botan, Creative Partner, McCann Erickson Bucharest & Regional Creative Director, McCann Erickson Central and Eastern Europe
- Paul Brazier, Executive Creative Director, Abbott Mead Vickers BBDO London, UK
- Amanda Clelland, Associate Creative Director, Droga 5, New York, USA
- Neil Heymann, Creative Director, Droga 5, New York, USA
- Ant Keogh, Executive Creative Director, Clemenger BBDO Melbourne, Australia
- Thomas Hong-tack Kim, Executive Creative Director, Cheil Worldwide, Seoul, Korea
- Aaron Koblin, Creative Director, Google Creative Lab, New York, USA
- Nick Law, Executive Vice President and Chief Creative Officer, R/GA New York, USA
- Rob McLennan, Executive Creative Director, Net#work BBDO, Johannesburg, South Africa
- Iain Tait, Global Executive Interactive Creative Director, Wieden+Kennedy Portland, USA
- Jason Williams, Executive Creative Director, Leo Burnett Melbourne, Australia
- Yang Yeo, Chief Creative Officer, JWT Shanghai, China
The Cannes Chimera
