Cannes Lions the Largest Celebration of Creative Communications in the World
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Over 37,400 Entries from 97 Countries across 17 Categories
4 June 2014 – Cannes Lions entries have reached an all-time high with a total of 37,427 entries submitted from a record 97 countries across 17 awards categories – Branded Content & Entertainment (1,178 entries), Creative Effectiveness (80), Cyber (3,660), Design (2,624) Direct (2,676), Film (2,838), Film Craft (2,073), Innovation (206), Media (3,127), Mobile (1,187), Outdoor (5,660), PR (1,850), Press (5,007), Product Design (194), Promo & Activation (3,241), Radio (1,448) and Titanium & Integrated Lions (378).
The top ten entrant countries are USA (6,213), Brazil (3,321), United Kingdom (2,757), Germany (2,376), France (1,838), Australia (1,543), Japan (1,146), Canada (995), India (976) and China (952). Countries that have entered for the very first time are Albania, Ghana and San Marino.
Cannes Lions 2014 Entry Summary By Country
The work will be judged by 17 international juries made up of 327 top-level industry peers from 44 countries who will vote, deliberate and finally award the coveted Lions to the entries worthy of the honour which will go on to inspire and shape the industry in the future.
“Overall entries are up close to 5% on last year, and we’re delighted with the response to the inaugural Product Design Lions category as we bring into the Cannes Lions mix a whole new sector,” observes Philip Thomas, CEO of Lions Festivals.
“Some interesting analysis from these entries figures include: the astonishing leap in Cyber Lions, now the third largest category at the festival (+39%) which we attribute to the restructure of the category to bring it in line with current digital trends to embrace Social, Branded Technology and Branded Games. PR Lions has also increased dramatically (+43%) as the category is embraced by agencies around the world as the definitive and much acclaimed honour for the PR industry. Other awards categories that have equally seen a significant growth are Branded Content & Entertainment now in its third year (+22%), Design (+11%), Mobile (+12%) and Promo & Activation (+9%).
Interestingly entries into some of the traditional categories have dropped as the industry yet again changes shape; Film (-9%), Press (-12%) and Radio (-7%). And for the first time ever, Outdoor entries have overtaken the number of Press submissions.
The changing shape of the entries into Cannes Lions show how quickly our industry is evolving, and the winners revealed at the Festival will once again shine the spotlight on those who are leading the way.”
Cannes Lions takes place 15-21 June 2014 in Cannes, France. To register to attend, please visit www.canneslions.com
Cannes Lions 2014 Entry Summary By Country
61st Cannes Lions International Festival of Creativity, 15-21 June 2014, Palais des Festivals, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile, Branded Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium, Creative Effectiveness and Innovation ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Lions Festivals is powered by Top Right Group.
Key Dates:
Delegate registration: Open
61st Cannes Lions International Festival of Creativity: 15-21 June 2014, Palais des Festivals, Cannes, France
