Canon unveils new PowerShot SX510 HS and PowerShot SX170 IS

For the ultimate in superzoom

Dubai, UAE, 16 September 2013 – Canon Middle East adds to its collection of powerful compact superzooms with the introduction of the PowerShot SX510 HS and PowerShot SX170 IS – two new cameras that get users even closer to the action. Impressive zoom capabilities are packed into the compact bodies, with the PowerShot SX510 HS featuring a 30x optical zoom, and the PowerShot SX170 IS a 16x optical zoom, providing the ability to capture subjects in the far distance in stunning detail.

PowerShot SX510 HS
Offering greater flexibility to capture a range of subjects, the PowerShot SX510 HS’ powerful 30x optical zoom lens delivers sharp results throughout the zoom range, even in low-light conditions, whilst the 24mm ultra-wide-angle lens is perfect for capturing anything from sweeping landscapes to group shots of friends. The SX510 HS uses the HS System, which combines a 12.1 Megapixel high-sensitivity CMOS sensor with a DIGIC 4 processor to capture the true ambience of low-light scenes at times like dusk, while maintaining the realism of colours and rich detail, with minimum blur.

Using the Wi-Fi functionality on the PowerShot SX510 HS, photos and movies can be shared on social media sites such as Facebook®, Flickr and YouTube directly from the camera, or to smartphones and tablets using the free Canon CameraWindow app.i GPS via mobile is also available by using the free Canon smartphone app to add location information from a GPS-enabled smartphone or tablet to images, allowing users to share the exact location of the moment a photo was captured.

In addition to outstanding still images, the PowerShot SX510 HS is also capable of recording Full HD Movies (1080p) complete with stereo sound. Providing a dramatic way to capture the action when shooting fast-moving subjects, the SX510 HS also features Super Slow Motion Movie mode.

PowerShot SX170 IS
Compact and easy-to-use, the PowerShot SX170 IS boasts a versatile lens, with a 28mm wide-angle and 16x optical zoom. The lens enables users to snap a wide variety of scenarios, from group shots at parties, to close-ups of animals on safari. Vivid colours and striking detail can also be captured with the PowerShot SX170 IS’s powerful 16 megapixel sensor creating images that consumers will be proud of. The SX170 IS is also capable of capturing special moments in high-quality HD movie footage.

High quality performance
Both cameras benefit from Canon’s industry-renowned optical Image Stabilizer with Intelligent IS technology that makes it easy to capture sharp shots at longer focal lengths and in low light.

Canon’s ZoomPlus technology also digitally extends both models’ lens reach beyond the maximum focal length while maintaining high image quality, zooming as far as 60x on the PowerShot SX510 HS and 32x on the PowerShot SX170 IS.  The PowerShot SX510 HS also includes an enhanced Zoom Framing Assist function with a new Auto mode, which ensures subjects are always in focus even as they move closer to, or away from, the camera.

Both models also feature Eco mode, which helps users continue shooting for longer by conserving battery life. Up to 46% more photos can be captured on the PowerShot SX170 IS and 32% more on the PowerShot SX510 HS thanks to this feature – perfect for family days out, or holiday use.

Creativity in an instant
Smart Auto mode on both models detects up to 32 different scenes and applies the most appropriate settings to capture the perfect shot, whilst Creative modes can be used to enhance an image, add drama, or give it a unique, fun perspective. Once users are ready to experiment even more, they can easily switch to Full Manual Control to take control of individual camera settings, including shutter speed and aperture.

PowerShot SX510 HS – Key features:
Mini 30x ultra-zoom camera with 24mm wide lens
HS System: 12.1 MP CMOS, DIGIC 4
Intelligent IS, Enhanced Dynamic IS
Wi-Fiii; GPS via mobile
Full HD, HDMI
Large 7.5 cm (3.0″) LCD
Smart Auto detects 32 scenes
Zoom Framing Assist
Full Manual control

PowerShot SX170 IS – Key features:
16x optical zoom, 28mm wide Canon lens
16 Megapixels
Intelligent IS
Large 7.5 cm (3.0″) LCD; Hints & Tips
Smart Auto mode detects 32 scenes
HD movies
Fun Creative Filters
Full Manual control
Eco mode
Rechargeable Li-ion battery

About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE.

Founded in 1937 with the specific goal of making the best quality camera available to customers, Canon’s tireless passion for the Power of Image has since extended its technology into many other markets and has established it as a world leader in both consumer and business imaging solutions. Its solutions comprise products, ranging from digital compact and SLR cameras, through broadcast lenses and portable X-ray machines, to multi-function and production printers, all supported by a range of value added services.

Canon invests heavily in R&D to deliver the richest and most innovative products and services to satisfy customers’ creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image.

Canon believes that considering the interests of society and the environment is an integral part of good business practice. This is embodied in its corporate philosophy Kyosei – ‘To live and work together for the common good’.

Further information about Canon Middle East is available at: www.canon-me.com