Spikes Asia Announces 2013 Winners

17 September 2013, Singapore – Tonight has seen the hotly anticipated Spikes Asia Awards Ceremony take place at the Grand Theatre, Marina Bay Sands. Over 1000 delegates attended to be the first to hear this year’s winners and celebrate the best of creativity in communications from across Asia Pacific.

Ten juries have been working in Singapore to choose 401 deserving winners from an initial 4,832 entries. The 2013 awards have been given as follows:

Branded Content & Entertainment – 24 winners: 1 Grand Prix, 4 Gold, 13 Silver, 6 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Creative Effectiveness – 5 winners: 1 Grand Prix, 4 Creative Effectiveness Spikes
Grand Prix: 303Lowe Perth, Australia, ‘The 2012 IKEA Catalogue – A Roommate Worth Having’, IKEA Western Australia and South Australia

Design – 27 winners: 1 Grand Prix, 8 Gold, 3 Silver, 15 Bronze
Grand Prix: McCann Worldgroup India, Mumbai, ‘Keys Are Hard to Find’, ATSS

Digital – 30 winners: 1 Grand Prix, 3 Gold, 6 Silver, 20 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Direct – 26 winners: 1 Grand Prix, 6 Gold, 7 Silver, 12 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications

Film – 24 winners: 1 Grand Prix, 3 Gold, 8 Silver, 12 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Film Craft – 36 winners: 1 Grand Prix, 7 Gold, 11 Silver, 17 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Integrated – 8 winners: 1 Grand Prix, 3 Gold, 1 Silver, 3 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Media – 49 winners: 1 Grand Prix, 8 Gold, 22 Silver, 18 Bronze
Grand Prix: WHYBIN/TBWA Auckland, New Zealand, ‘Middle-Earth Passport Stamp’, Tourism New Zealand

Mobile – 12 winners: 1 Grand Prix, 2 Gold, 1 Silver, 8 Bronze
Grand Prix: DDB DM9JaymeSyfu/Digit Makati City, The Philippines, ‘TXTBKS’, Smart Communications

Outdoor – 44 winners: 1 Grand Prix, 7 Gold, 15 Silver, 21 Bronze
Grand Prix: Cheil Worldwide Seoul, South Korea, ‘Bridge of Life’, Samsung Life Insurance

PR – 30 winners: 1 Grand Prix, 11 Gold, 10 Silver, 8 Bronze
Grand Prix: Draftfcb New Zealand, Auckland, ‘Driving Dogs’, Mini / SPCA New Zealand

Print – 25 winners: 4 Gold, 13 Silver, 8 Bronze
No Grand Prix Awarded

Print & Poster Craft – 19 winners: 3 Gold, 4 Silver, 12 Bronze
No Grand Prix Awarded

Promo & Activation – 29 winners: 1 Grand Prix, 4 Gold, 13 Silver, 11 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

Radio – 13 winners: 1 Grand Prix, 5 Gold, 2 Silver, 5 Bronze
Grand Prix: McCann Melbourne, Australia, ‘Dumb Ways to Die’, Metro Trains

The Network of the Year trophy was presented to McCann Worldgroup, with BBDO
coming second followed by DDB in third.

McCann Melbourne were honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and DDB Group New Zealand, Auckland, in third.

The Independent Agency of the Year was taken by Party, Tokyo and Reactive Media, Sydney
and Tokyu Agency, Tokyo, were second and third respectively.

The Spikes Palm award, given to the best Production Company, was awarded to Exit Films, Melbourne. Finch, Sydney came in second and Revolver, Sydney third.

The Media Agency of the Year trophy was given to Open, Auckland with UM, Sydney
taking second place and in third, OMD China, Shanghai.

During the awards Metro, Melbourne’s transport system, were presented with the prestigious Advertiser of the Year Award in recognition of a record number of wins at international awards for its public service announcement ‘Dumb Ways to Die’ campaign. The award was received onstage by Leah Waymark, General Manager Corporate Relations at Metro Melbourne.

Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Spikes Media Competition whilst the team from Sri Lanka took gold in the Young Spikes Integrated Competition.

For the first time a Student Creative Award was also awarded, this was a pre-festival competition that asked entrants to complete an original poster to fit a brief set by UNICEF. The entries were judged by industry leaders and Jun Hong Tan from the National University of Singapore was chosen as the winner.

Delegates were able to celebrate their achievements and the end of an action packed Spikes Asia at the After Party, which was sponsored by Leo Burnett and held at Avalon Nightclub.

Full details of all the winners, as well as photos and videos from the event, will be available to view on the website at www.spikes.asia.

The Spikes Asia Festival of Creativity celebrating and inspiring Asia-Pacific creativity in communications. Suntec City, Singapore, 15-17 September 2013.
Building on 26 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,800 delegates from 28 countries in 2012, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR and Branded Content & Entertainment.

Key 2013 Dates
Festival Dates: 15-17 September 2013