Carlsberg takes you back to the reality
Internet and mobile phones, things that made us more connected, digitally, but unfortunately it disconnected us from reality, many time I look at people hanging out together but they are not really there, each one is glued to their mobile phone, sometimes I feel it’s so sad, you don’t need to meet or even call your friends these days, check their Facebook updates and that’s it, and this insight gave Carlsberg an idea that helped them promote themselves.
Advertising Agency: Duval Guillaume, Belgium
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