Carrefour celebrated their 50th anniversary in Italy with a trip back to the 60s, the years of good economy, unlike the current situation, everything was 60s, prices, ads, even the currency was the Italian Lire instead of the Euro, here how it happened:
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Paolo Montanari, Stefano Perrone
Copywriters: Paola Rolli, Matteo Maggiore
Samer Marzouq
Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer
