This idea is just perfect for the medium, going through security in airports can be really annoying, specially when you have to empty your pockets and take off your shoes at the metal detectors, so with this idea for the American Red Cross you are not leaving any option for passengers but to donate.

Advertising School: Miami Ad School / ESPM, Sao Paulo, Brazil
Copywriter: Nayara Lima
Art Directors: Stéphanie Zampollo, Lucas Santos
Other credits: Paulo Andre Bione, Fabio Astolpho, Mihnea Gheorghiu






