53% of brands and 58% of agencies prioritise customer experience within their digital transformation strategy Global, 22 January 2018 – Lying at the intersection of conventional marketing and tech, customer experience (CX) will be a key focus for many brands in 2018, finds WARC, the global marketing intelligence service, following a survey with more than […]

Global, 18 January 2018 – Senior figures from IKEA, Deloitte, Unilever and Ford Motor Company will be joining top agency leaders to make up the Effective Use of Brand Purpose jury of the WARC Awards 2018 – a global search for next-generation marketing effectiveness. The Effective Use of Brand Purpose category is for marketing initiatives […]

M&M’s wins Grand Prix. The LEGO Batman Movie and Suzuki Cars win Golds 17 January 2018 – Campaigns for brands including BiP – Turkcell’s messaging and content app, chocolate brand M&M’s®, supermarket chain Sainsbury’s, powdered drink brand Tang and pre-mixed/ready-to-drink Vodka Cruiser are amongst the winners of the Effective Use of Partnerships & Sponsorships category […]