Deutsche Telekom wins Grand Prix. Three golds go to Unilever, University of Sydney and Softologic Global, 31 January 2018 – A global campaign from German mobile operator Deutsche Telekom has won the Grand Prix in the Effective Use of Tech category of the WARC Media Awards, honouring communications planning which has made a positive impact […]

London, 31 January 2018 – UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market […]

24% of brands and 24% of agencies surveyed expect voice interfaces to be important to their business Global, 29 January 2018 – Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, […]

Australia’s Prospan wins Grand Prix. UK’s Rogue One: A Star Wars Story, McDonald’s Spain and DVK Insurance Spain win Golds Global, 24 January 2018 – Campaigns for brands including telecommunications provider du, fast food chain McDonald’s, London’s Mytaxi app, US restaurant Noodles & Company and Australian cough medicine Prospan, are among the winners of the […]

Global Ad Trends – A focus on advertising expenditure Global, 23 January 2018 – WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key […]