I’m fascinated by Augmented Reality and I always follow the latest executions, here is one done by ARworks for Top Gear Promotions in Dubai, it’s a Medical Demonstration that shows a 3D eye that is being operated on with a syringe, think of that as an education tool in schools and universities, impressive! ARworks prepared an extraordinary, scientific Augmented Reality [...]

Advertising Age is inviting young creatives from all over the world to design the cover of the June issue for a chance to win a trip to the Cannes Lions 2012 Festival, creatives under 30 years old will have to capture the global advertising and marketing scene and reflect it in an original creative work, and you don’t have to [...]

I always wanted to have direct access to Google in my mind, just imagine the moment you had a question you just Google it in your mind and the answer just pops up, maybe that’s kind of impossible, but if this new project by Google comes to life, it will be just as good, I just wish I would live [...]

احنا في وسط غزة الشركة مطفية الكهرب من الساعة 3 العصر للان احتراما لكوكب الارض (Translated: We’re in the middle of Gaza with no electricity since 3pm till now, In respect to planet earth ) Global warming emissions resulting from energy production have become a serious problem for the environment due to the growth of the world’s population. During the [...]

We are deeply shocked by this tragedy, and we would like express our deep condolences and sympathies for Shaima’s family, it’s a shock for every human being The power of social media has been proven time and time again, as demonstrated by the ‘Kony 2012’ outreach that went viral in a matter of days, there is however a common trend with these [...]

I’m big fan of projection mapping shows, but do you know what is better than a projection mapping show? An artistic projection mapping in a surreal desert, sounds impossible right? Well, not really, I came across this art project MMOVΞ by German artist Markos, who is traveling around the world from the Sahara desert to the concrete jungle of New [...]

Dubai, home of the world’s tallest building, largest airline, biggest dancing fountain, largest mall, most incredible man-made islands, fanciest most luxurious lifestyle, and, unfortunately, one of the largest carbon footprints in the world. According to the Heroes of the UAE campaign that was launched 2 years ago by the Emirates Wildlife Society and the Worldwide Fund for Nature, energy consumption [...]

Here are some highlights of the Dubai Lynx International Advertising Festival 2012 that was held earlier this month in Madinat Arena in Dubai, the event hosted some great speakers who engaged the delegates with interesting topcis over three days. In case you missed the event, click here to get all about Dubai Lynx 2012. Also check: – Full List of [...]

Yesterday Sony Mobile Communications revealed the all new Xperia S to the media in at Burj Khalifa’s Armani Hotel in Dubai, during the event Sony Mobile Communications Product Marketing Manager Mansoor Ahmed explained to us the main features of the new phone, you can also read more about the new Sony Xperia S here. More photos from the launching event [...]

The Big Kahuna Films hosted the official Dubai Lynx 2012 After Party at Trilogy in Madinat Jumeirah, following the big awards night ad people continued their celebration on the dance floor. The host of the after party had their own celebrations, Big Kahuna Films celebrated their 5th anniversary, so happy anniversary Big Kahuna Films! I like their name it reminds [...]