Coca Cola presents the Wearable Movie
This is why Coca Cola is one of the best brands ever, I just love their campaigns! The brand wanted to thank its staff and fans around the world by putting as smile on their faces, the idea was to create an animation movie, print each frame on a T-Shirt and send it to the targeted person, who was asked to snap a picture of themselves wearing the shirt, and share it back.
All these shots were combined together to create a film that can be viewed here: http://wearablemovie.com/
Target audience were asked to pose in front of a camera to photograph themselves wearing the shirt
All the frames were gathered into an online movie
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer: Calle Sjoenell
Executive Creative Director: Corinna Falusi
Creative Directors: Abe Baginsky, Tom Elia
Art Director: Jen Lally
Associate Director / Project Management: Akiko Nakashima
Account Directors: Nicole Pinochet, Marianne Pizzi
Senior Technology Manager: Nate Schilling
Music Producer: Michael Freeman
Design Director: Lucas Camargo
Associates: Justin Bettman, Swati Prasad
Animation: Psyop
Digital Production: Bossa
Original Music: Found Objects
Sound Design: Henry Boy
