Creative Director | Fitch - Dubai, United Arab Emirates
Job Description
FITCH is a Global Design Consultancy that translates brand into consumer experience, established in 1972 with studios across the globe, namely the USA, Asia Pacific, Middle East and UK. We are part of WPP plc, one of the world’s leading marketing services groups.
Job Purpose:
- Lead and be responsible for the development and performance of the creative studio
- Accountable for the creative reputation and output of the studio
- Play a leadership role in the general management and future direction of the the studio
Background
Reporting to the ECD or MD, the role leads the creative studio culturally and is responsible for the quality of the creative product and output.
In addition, the role operates as a senior member of the management team working with other department heads in guiding and shaping the future direction and growth of the studio.
The role works alongside the Studio Director to ensure the smooth operation of the creative studio within the broader context of management of the studio overall.
Key Responsibilities
The majority of time within the role is dedicated to:
- playing a senior consultative creative role for projects within the studio providing both an holistic overview as well as a detailed understanding where relevant
- ensuring and inspiring the development of best practice skills in the creation and delivery of work
- fostering strong collaborative teams across skillsets
- championship of FITCH manifesto and process with other key stakeholders
- working as part of a team to foster long term client relationships
- play an active role in business development activities and studio growth initiatives
- actively participating and positively impacting the general management of the studio and its activities
- providing support, as required, to studio and creative development plans in the region, focussing on delivering strategic objectives and ensuring consistent delivery of the creative product
Primary Activities
On a day to day basis:
- establishment of a clear structure for the day to day management of the studio
- management with Studio Director of the operational running of the studio utilising all available resources
- mentoring of creative teams – leading role for key projects; support role in smaller projects working via DDs and ADDs
- creative benchmarking internally and externally via an understanding of the dynamics within the industry as a whole
- establishment and facilitation of a relevant, value add “catalyst” programme for the studio
- overseeing all creative recruitment
- key role in business development and creatively leading pitch teams
- working with the Business Development function, profile building for individuals and studio via PR and awards programmes
- active participation in the required activities of the management team – regular meetings and follow-up actions
Key Relationships
Within the studio key relationships will be with:
- Managing Director
- Finance Director
- Studio Director
- Client Services Director
- Strategic Planning Director
- Business Development Director
- Design Directors
In addition, important relationships external to the London studio will be
- CCO
- Senior regional management
Key Success Factors
- Strength and stability of the London creative studio
- Cohesiveness between disciplines
- Assessment of creative output
- Number and quality of awards
- Industry profile
- Credibility across the business
- Working relationships
- Impact on general management and overall growth of the studio
