Deutschland will find you initiative
This is a great campaign, hats off to all people behind it! The initiative aims to raising awareness about missing children in Germany and to actually notify people once a child is reported missing. They used almost everything possible, Facebook, an iPhone app, posters on elevator doors, QR codes, even 404 pages on websites!
And the most amazing part is the way they launched the campaign, usually before football matches, players pose for pictures with kids, on a match between Bayern Munchen and Real Madrid, one of the players was holding a picture of a missing child instead of having a child standing in front of him.
Watch the video for more details:
Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Director / Account Manager: Marcell Francke
Creative Director/Account Manager/Programming: Patrick Matthiensen
Art Director/Graphic Designer: Leif Johannsen
Copywriter: Sebastian Merget
Graphic Designer: Bruno Luglio
Account Managers: Carolin Panier, Biljana Retzlik
Production: Alexander Kate / cmp
Involved Agency: fischerappelt
