Brand Director | Groupe Bel Dubai, UAE

He/She will be under authority of Marketing Director Near and Middle-East, and will be managing a portfolio of 20 000 tons and will have 3 direct reports. He will be responsible to further develop Bel brand in Near and Middle East to feed group growth. Doing that, he will have to (for example):

• Define brand strategic level: strategic vision, risks/opportunities, strategic axes & objectives

• Control & improve its brand P&L

• Manage advertising and media agencies

• Build and implement the yearly Marketing plan

• Develops (Lead or support) brand positioning & copies

• Gives market vision & accurate analysis

• Ensure consistency of trade marketing activities vs brand

• Define Bel group brand strategy & plans taken into account the Near and Middle-East specificities

• Lead media plan of the brand

• Builds & follow the brand budget

• Ensure Near and Middle-East good marketing understanding & consumer knowledge

• Ensure innovation process takes into account Near and Middle-East specificities

• Drive needed consumer studies with study department

• Ensure marketing reporting

• Manage team and develop team members

Core (usual & requested) capabilities:

• Develops strong marketing team, ensure and adapt human resources needs vs workload

• Manage communication agencies on his brand (briefing, network management)

• Give the market vision: panel skills, consumer knowledge, distribution patterns, history of records, growth levers

• P&L oriented, recommends opportunities to improve profitability of its business

• Builds brand strategy: vision, opportunities & risks, strategic axes, objectives

• Care for consistency between country plans & brand positioning & ad. copies

• Ensure respect of qualitative creative process. Assess agency overall performance

• Understand media market & adjust plans depending on brand objectives

• Ensure excellent plan execution

• Ensure investment consistency

• Play a key role in innovation process: give brand vision, identify needs, feed the innovation team during development process to ensure best results

• Define and drive needs in terms of consumer knowledge

Additional Information

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