Did Apple respond to the iPad vs Kindle TVC?

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Apple are the masters of ad wars, remember the iPhone vs. Blackberry? Here is a new one, I guess, Amazon released a TV commercial that mocks the iPad for not being clear in sunlight, and the respond was highlighting that you can do so much more with the iPad than you can do with the Kindle, I’m not sure if the response was officially by Apple or some fans. So is it an official advertising war between Amazon and Apple?

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer